Tongkit Jay Leong (梁东杰) — Cross-Border Growth Strategist
Head of Cross-Border Marketing at GIMC, based in Shanghai. 8+ years of global
integrated marketing for BYD, IHG, OPPO and HUAWEI across 18 countries — from
Saudi Arabia to South America. I work out why a campaign isn't converting in an
unfamiliar market and fix it, and I build AI agents on the side.
Sections
- About Jay Leong — background, journey and approach.
- AI Lab — a dozen shipped apps, ten agent skills, two self-writing daily publications.
- Work & case studies — cross-border campaigns for BYD, MG, GAC, JETOUR, XPENG, HUAWEI and more.
- Services — how I help brands enter and grow in China, MENA, Europe and the Americas.
- Spotlight — a daily brief on the AI-agent ecosystem.
- Journal — long-form playbooks on cross-border growth.
- Contact
Things I've built
- Tracks — a digital audio workstation that runs in a browser tab.
- Synth — a three-oscillator synthesizer; every patch serializes into the URL.
- Fader — a per-app audio mixer for macOS, on the Mac App Store.
- Adholics — analytics, pacing and creative-ops platform for performance agencies.
- JFarm — a cozy multiplayer farming game on Cloudflare Workers.
- Stock Tracker — a FIFO P&L portfolio tracker.
Elsewhere